About Alta

Alta, formerly known as Fundnel, is Southeast Asia’s largest digital marketplace for alternative investments.
USD22B+
Value of mandated transactions
USD600M+
Value of completed transactions
USD10M
Average deal size

What do we do

Alta, formerly known as Fundnel, is Southeast Asia’s largest digital securities exchange for alternative investments. Alta gives investors direct access to invest and trade in a wide range of curated alternative assets, from direct investment into early to late-stage private companies, PE/VC funds, asset-backed securities of luxury assets, real estate and more.

As a licensed integrated marketplace, Alta brings the trading and distribution of securities, fund management, and exchange solutions under one roof. Through its blockchain-powered exchange, Alta is also able to support tokenization, digital custody, and trading of alternative assets.

Today, while more investors are looking to increase their allocation to alternative assets, the high costs of investing and illiquidity of private markets can often give many investors pause. Alta makes it easier and more efficient than ever for investors to trade tokenized alternative assets at smaller, fractionalized blocks, thereby enhancing liquidity in the private markets, and bringing alternative assets to all.

Alta is headquartered in Singapore and operates offices in the region.

Our story

2022

2017
Announced joint venture with the venture arm of Bank Rakyat Indonesia (BRI), for a new fund for Indonesian startup investment. Alta acquires Hg Exchange and launches its new brand, bringing private capital market, fund management, and exchange businesses under one roof. 

2021

2018
Named 107th fastest-growing companies in Asia Pacific by Financial Times, and honored as the Fintech Company of the Year.  Launches new digital whiskey asset-backed security tokens on Hg Exchange, a world first, featuring some of the world’s rarest whiskeys. 

2020

2019
Recognised as one of 75 fastest-growing companies in Singapore by Straits Times. Hg Exchange officially begins trading private company assets. Alta unveils sustained demand in private market offerings and innovative alternatives to traditional fundraising with revenue share offering amid the COVID-19 pandemic. 

2019

2020
Recognised as one of Singapore’s Hottest Fintech Companies. Launches Southeast Asia’s first member-driven digital securities exchange, Hg Exchange, offering a more cost-effective and quicker alternative to traditional IPOs. 

2018

2021
Partners ThirdRock to accelerate mid-stage, high growth companies. Launches in Malaysia after attaining equity crowdfunding license from Malaysia’s Securities Commission. 

2017

2022
Receives Capital Markets Services license from the Monetary Authority of Singapore,. Plants the seeds of a private bourse. Recognised as a leading fintech in Asia with the SBR National Business Award for Fintech. 

2016

Launching as Fundnel with the successful funding of six deals totalling US$5 million, committed to helping investors in the region invest in businesses directly. Collaborates with BANSEA, Anthill Ventures and MaGIC for opportunities in India and SEA. 
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Meet our team

We're an agile team made up of investment professionals, venture capitalists, designers, and engineers, brought together by a shared vision to make venture financing more efficient for entrepreneurs and investors alike.
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Management
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Khai Lin Sng
Co-Founder & Chief Investment Officer
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Kelvin Lee
Co-Founder & Chief Executive Officer
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Benjamin Twoon
Co-Founder & Chief Commercial Officer
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Willie Chang
Chief Operating Officer & Head of Exchange
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HQ
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Lee Lian Foo
Managing Director, Fund Management
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Koh Chin Chin
General Counsel
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Radith Soeriadinata
Country Director - Indonesia
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Adrian Koh
Head of Growth, Marketing and Corporate Communications
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Investment
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Muzahir Degani
Head of Investments, Private Capital Markets
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Yifei Li
Managing Director, Institutional Sales
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Chris Tan
Partner
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Jamie Yee
Investments Development Associate
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Natalie Rusli
Investments Development Associate - Ind
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Oktavius Aditya Prananda
Associate Director - Indonesia
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Allan Tan
Partner
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Product
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Divya Kunnath
Head of Engineering
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Evelyn Atalie
Quality Assurance Lead
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Hansen Wong
Lead Software Engineer
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Khairul Norady
Director of Product
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Management
linkedin
Khai Lin Sng
Co-Founder & Chief Investment Officer
View
arrow
linkedin
Kelvin Lee
Co-Founder & Chief Executive Officer
View
arrow
linkedin
Benjamin Twoon
Co-Founder & Chief Commercial Officer
View
arrow
linkedin
Willie Chang
Chief Operating Officer & Head of Exchange
View
arrow
linkedin
Muzahir Degani
Head of Investments, Private Capital Markets
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arrow
linkedin
Yifei Li
Managing Director, Institutional Sales
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arrow
linkedin
Chris Tan
Partner
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linkedin
Divya Kunnath
Head of Engineering
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linkedin
Evelyn Atalie
Quality Assurance Lead
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arrow
linkedin
Hansen Wong
Lead Software Engineer
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linkedin
Jamie Yee
Investments Development Associate
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linkedin
Khairul Norady
Director of Product
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linkedin
Lee Lian Foo
Managing Director, Fund Management
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linkedin
Koh Chin Chin
General Counsel
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linkedin
Natalie Rusli
Investments Development Associate - Ind
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linkedin
Oktavius Aditya Prananda
Associate Director - Indonesia
View
arrow
linkedin
Radith Soeriadinata
Country Director - Indonesia
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linkedin
Allan Tan
Partner
View
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linkedin
Adrian Koh
Head of Growth, Marketing and Corporate Communications
View
arrow
Management
linkedin
Lee Lian Foo
Managing Director, Fund Management
View
arrow
linkedin
Koh Chin Chin
General Counsel
View
arrow
linkedin
Radith Soeriadinata
Country Director - Indonesia
View
arrow
linkedin
Adrian Koh
Head of Growth, Marketing and Corporate Communications
View
arrow
linkedin
Muzahir Degani
Head of Investments, Private Capital Markets
View
arrow
linkedin
Yifei Li
Managing Director, Institutional Sales
View
arrow
linkedin
Chris Tan
Partner
View
arrow
linkedin
Jamie Yee
Investments Development Associate
View
arrow
linkedin
Natalie Rusli
Investments Development Associate - Ind
View
arrow
linkedin
Oktavius Aditya Prananda
Associate Director - Indonesia
View
arrow
linkedin
Allan Tan
Partner
View
arrow
linkedin
Divya Kunnath
Head of Engineering
View
arrow
linkedin
Evelyn Atalie
Quality Assurance Lead
View
arrow
linkedin
Hansen Wong
Lead Software Engineer
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linkedin
Khairul Norady
Director of Product
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